– The Future is Furry

There’s nothing quite like a furry baby in a costume to make you smile and forget all about the federal election. Just one day after Canadians cast their ballots, a new and exciting Toronto-based tech startup called celebrated its official launch with a Halloween dog costume party.

Screen Shot 2019-10-22 at 9.52.42 is the brainchild of Kerri-Lynn McAllister, the former CMO of Lift & co. and RateHub. She says her love for animals and her passion for tech inspired her to break out on her own.

“I’m a comparison shopper to the max. I want the most information to make the best decision. I saw that this service needed to exist for pet health to help people find the right vet or insurance product.”

Kerri-Lynn has two furry babies. Her two Cavalier King Charles Spaniels were at hand for the official launch of dressed up as an angel and a jailbird. When they weren’t busy playing with their new friends, there were treats galore and even pet tarot readings!

As a dog lover myself, I remember how overwhelmed I felt when I first became a mom to Pepe. While I had grown up around dogs, it had been a while since I had been responsible for a dog on my own.

The toughest part was trying to figure out what food to feed my Maltipoo, how to best train him and, of course, which vet to choose. There are a lot of options out there and let me tell you, not all of it is good. As a consumer you have to do a lot of research to find the products and services that work best for you. And even then, there is a lot of trial and error involved.

Kerri-Lynn says’s mission is to give pet owners the tools and information they need to connect them with the best advice and services — right at their fingertips.

“I will not sleep until I have the best product and information out there. It’s so important to build a tool that Canadians can trust and use for their pets.”

wishbone cupcakes

Like most animal owners, I want accessible and affordable pet care. takes it a step further pledging 1% of their business to animal charities through the Upside Foundation.

Check out for more information. I recommend you try out their dog breed selector tool which helps you find the perfect pup for your family. Take the quiz!